George Sigurdson is the President of Sigurdson Financial Group and Sigurdson Financial Benefits based in Winnipeg, Manitoba.

George graduated from the University of Manitoba in 1970 and immediately joined the insurance business.  He celebrated 55 years in the business June 2025.

Sigurdson Financial Group is the Insurance and Investment arm with over 3000 clients and in excess of 250 million of investment assets.  Sigurdson Financial Benefits manages the Benefits and Pensions for over 200 corporate clients.

With a staff of 6 focused on the servicing and processing of the business, George is allowed to do what he loves, see the people and build relationships.

George is passionate about giving back to the industry and speaks a number of times during the year at industry events.  His speaking has taken him around the world including Asia, United Kingdom, Caribbean, Eastern Europe and the United States.  He has written a book called “In Search of Friends” , a handbook for young agents starting in the business.

George battled cancer in 2012 and major back surgery in 2014 but during both illness he continued to visit with friends and clients and had successful business years both times.  He is passionate about the business, his friend are his clients and his clients are his friends.

He is a 51-year Member of MDRT, COT 26 years and TOT 24 years.

He is an avid golfer, Winnipeg sports fan (Winnipeg Jets, Manitoba Moose, Winnipeg Blue Bombers, and the Winnipeg Goldeyes) and is involved with a number of Canadian charities and organizations.  He loves to travel (has visited over 70 countries), is married to Pam, they have 4 children and 5 grandchildren.